Now that we talked about landing pages for your Facebook ads, I wanted to show you how to build a Facebook fan page.  Remember, people have profiles and friends.  Businesses have pages and fans.  In addition to using a fan page as a landing page (as we discussed in my last post), a fan page [...]

The final, and by far the most , important piece of advertising on Facebook is what we will call the landing page.  Creating an ad is easy and not nearly as important as where the ad points to.  On Google, the ads point to you website, driving traffic directly to the site that sells your [...]

Now that we have an ad ready to run, its time to target who will see the ad. This is all -important, because, as you know, showing your ad to the wrong people is a waste of time and money. Facebook does a great job of helping you refine your target audience.  The screenshot below [...]

As we continue with our series on Facebook advertising, today we start to dig in a little more with ad creation.  Facebook ad creation is different from GoogleAds and there are some super-important differences and rules we must be aware of. You can access Facebook ads from several places in the site. On almost every [...]

Below, is a screenshot from my Facebook page.  There is an ad on the far right, in the red box.  The ad is for “Cities I’ve Visited” – some sort of app that let’s you mark the cities you have visited and share that with your friends.  I was on a normal, spy on my [...]