Module 6 is probably our most important, famous, and desired. We get hired to lecture on this topic more than any other. In this module, we will teach you how to sell your product or service, and in particular, and most excitingly, how to be number one on Google.
Beginning Website IssuesSo many people think designing a website is beyond their ability. They are afraid and simply do not believe that it is something they can do. Our goal is not to make you a super website programmer, but simply to teach you enough that you can update your own website and make small changes when necessary. Most importantly, we will teach you enough that the web designers you hire will not be able to trick you, take advantage of you, our charge to more than they should.
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eCommerce SetupA large percent of our students are interested in starting e-commerce websites. In this lesson, we introduce you to all the ins and outs of e-commerce, focusing on shopping carts, bank account integration, and fulfillment.
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Getting to #1 in GoogleThe majority of search engine searches occur within Google and most people only look at the top three Google results for a given keyword. Where does your company stand? Did you know you can improve your Google placement? This lecture goes through some of these standard practices as well as some unique approaches to getting your website to #1 in Google for keywords related to your business.
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Yahoo, Amazon, & eBayYahoo, Amazon, and eBay can be three of your most powerful allies. While each has its distinct disadvantages, these websites can dramatically drive your business success. Learn everything you need to know about how to succeed in each of these different environments.
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Marketing Through Social MediaYou’ve heard of Facebook, YouTube, and Twitter. You may even be using these to connect with friends and family. But have you ever learned how to use these tools as marketing for your business? This lecture provides ideas on using Social Media for your business.
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Getting Started with your WebsiteThe module takes you through the process of creating a website in around 15 minutes. One of the most daunting tasks when starting a company is creating a viable web presence. To align ourselves with our low-risk, bootstrapping approach, we simply cannot pay a website designer to create a website for our new companies.
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Running Ads on GoogleRunning Google Ads is a unique form of advertising. You have the ability to reach your clients at the very moment they are searching for what you sell or what service you provide. But if you don’t know the general information covered in this lecture, you could end up wasting a lot of your advertising dollars.
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