Creativity is one of the words most frequently associated with entrepreneurship. However as we saw in the first module (lesson 1-5) we do not believe that creativity must be part of the entrepreneurial package. In this module we teach you how to become more creative, how to find your innate creativity, where to look for ideas, and how to, with your friends, engage in a brainstorming process to make a list of potential ideas.
How to be More CreativeWe begin our study of creativity by looking at some of the factors that influence where new ideas originate. We discuss the most creative countries in the world, the common sources of creativity, and how experience can be used as a source of creativity as well.
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Most Ideas Are CopiesMany new business ideas are simply copies of others’ ideas. We discuss the ethics of this, the places to look, and provide some examples of ideas that were successfully copied by others.
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Evaluating New IdeasIn this lesson, we provide a formal structure for evaluating new business ideas. Unfortunately, not all ideas are good ones, and a process is needed to evaluate ideas. There is a checklist of all the things that should be considered and our set of six rules for evaluating whether a business is a good idea or not.
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BrainstormingWhat do you do if you don’t have an idea? In this final lesson of module 2, we explore brainstorming, the process by which new ideas can be created. This exciting process can turn a non-creative person into the most prolific idea generators.
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How to Name Your New BusinessThis lesson covers the basics of how to name your new business. There are some important factors to be aware of before choosing a name.
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