Category:

The Entrepreneur School

Check out Jim and Chris at the Decatur Book Festival

http://www.schoolforstartups.com/check-out-jim-and-chris-at-the-decatur-book-festival/

We’re excited to invite everyone to hear Jim and Chris discuss a topic they’ve never before discussed in a public forum:

How They Got Started

They’ll be speaking at the Decatur Book Festival; the details are below:

  • When:  This Sunday 9/4/2011 at 1:15 to 2:00
  • Where:  Decatur Conference Center Stage (Ballroom A)
  • Link to the Event:  Click Here
  • Link to the Decatur Book Festival:  Click Here

We hope to see you there!

New Addition – She's Enjoying the Book (Beats Jim's Best Pic Ever)

http://www.schoolforstartups.com/new-addition-shes-enjoying-the-book-beats-jims-best-pic-ever/

The Entrepreneur School is excited to announce a new addition to the Dearolph family:

Carter June Dearolph born 7/17/11 is pictured below. Announcement

You can see she’s enjoying her copy of Startup School so make sure to get you’re copy and help us out by writing an Amazon Review! (This book will help finance her first business as well as yours!)

Entrepreneurship Questions & Answers

http://www.schoolforstartups.com/entrepreneurship-questions-answers/

The Entrepreneur School recently recorded our entrepreneur faculty members answering questions that were posed from around the United States.  We have just launched the first 13 videos of this series.  This is an incredible opportunity to hear what experienced entrepreneurs have to say about common questions and fears regarding the start-up of a new business.

You can access each of these videos by clicking the link below:

http://www.theentrepreneurschool.com/questions/questions

Our Entrepreneur School faculty has started a combined 14 companies in 7 different countries and has trained over 7,000+ Entrepreneurs.  They bring their expertise as they answer the following set of questions.

  1. What is the best way to ask your friends or family for money?
  2. If you are in financial trouble, which bills do you pay first?
  3. What sort of terms should I use and how much should I borrow?
  4. Do you still believe in direct-mail marketing?
  5. Can I learn to be a good marketer?
  6. How do I pick a country to do business in? Any you would recommend staying away from?
  7. Do you both write business plans every time?
  8. I’m looking at buying a marina for $4.5 million, should I?
  9. Do I need to use any of the HR policies from my big company experience in my new business?
  10. How do you balance all areas of life in the boot-strapping phase?
  11. I’m 21, I have no real experience, but I have a good idea. Can I start a company anyway?
  12. What are some of your biggest mistakes as an entrepreneur that I might be able to avoid?
  13. What are your thoughts on being sued as a small business owner?

Please use the comment form below to ask your own question.  We will raise your question in a future question & answer time.

Shipping Jobs Overseas

http://www.schoolforstartups.com/shipping-jobs-overseas/

As we move closer to the November elections here in the USA, we’ll be hearing more and more politicians tell how they are going to start punishing companies that ship jobs overseas.  It sounds so nice and so American.  We want to keep jobs here instead of having people in India, China, or elsewhere do “our” jobs.

If you are patiently waiting for your job to come back to the USA based upon the promises of a politician, you are wasting your time.  In fact, your job won’t come back to the USA.  In a global economy, they were never “our” jobs to begin with.  You would be better off learning a new skill, or taking what we teach here at The Entrepreneur School, and starting your own business.

Under capitalism, there is an idea called creative destruction.  This idea applies to technological changes that can completely wipe out certain industries.  Also, a competitor could come in with a better & cheaper product, and completely take your market share.  That’s just the reality of the system.  It’s a system based on change.  Those who don’t change or adapt new skills lose their jobs.  Companies that don’t change or adapt go bankrupt.  It’s harsh, but the opposite is a controlled system where supply is dictated by the government as opposed to demand.  That hasn’t worked out very well in the countries that have tried it.

If your competitor has a way to make their product cheaper, they can begin charging less for their product.  If you don’t follow suit, you will be out of business.  And in a global economy, your competitor is not just another USA company.  You are competing against every company in the world in your industry.

The debate about outsourcing and jobs moving overseas is one of simple economics.  In fact, each of us as consumers act in a similar manner every time we walk into a store.  If there are two similar products and one is $10 more than the other, most of us will choose the cheaper product.  The same applies for companies.  There are a number of inputs that determine the final price of a product.  If one of those inputs is $10 cheaper in another country, the company will choose the cheaper input.  And as noted above, if they don’t choose the cheaper input, someone else will.

If a product is labor intensive, like the production of a t-shirt, that simply means that labor will be one of the most costly parts of the product.  If a USA worker makes $7+ an hour and a East Asian worker makes $0.50 an hour, who do you think the company will choose?  The company has to recoup that labor cost in the price they charge for the t-shirt.  If competitors from the USA and other countries are selling t-shirts for $15 and you are making your shirts in the USA, your cost of production is likely more than $15 for each shirt.  You simply can’t sell a t-shirt for less than the cost of the production and hope to stay in business.

So, your choice becomes this – do we move the labor intensive jobs overseas in order to keep the company in business or do we keep producing in the USA until we run out of money?  This would be a pretty simple, yet heart-wrenching decision for the majority of business leaders.  Many people will lose their job as a result of the decision, but many more people will lose their job if the whole company goes under.

The hopeful outcome is that moving labor-intensive jobs oversees frees up profits that can be used to expand into new product categories.  These new products will require creative designers, managers, etc.  These new roles would likely be filled at headquarters in the USA.  Now, for the labor intensive worker, this creates a dilemma.  If he/she doesn’t have the skill set for this new type of job, they will likely get left behind.  A useful role of the government in this case would be to make new skills training easy and inexpensive.

On the other hand, if the government does try to bring jobs back to the USA, this is the way that decision will play out:

  1. USA companies that are given incentive to produce in the USA will become less competitive.
  2. Foreign companies that are not required (or given incentives) to produce in the USA will flood the USA market with the lower cost goods.
  3. The USA will combat against these foreign goods though the use of quotas to limit/exclude foreign goods or through the use of a duty (tax) that makes the price of the good equal or more than the USA-produced good.
  4. Consumers will suffer the consequences as prices increase due to the higher cost of USA-produced goods.
  5. The new Bureau of Consumer Financial Protection will be inundated by angry consumers who now have their manufacturing jobs back, but can’t afford what they want to purchase because it’s too expensive.

Even though it is extremely painful to lose labor-intensive jobs, it’s a natural function of the global economy.  If this is reversed because politicians make it sound nice to keep jobs in the USA, everyone will suffer.

UPS and TES – Atlanta Growth Through Global Trade Seminar a Success

http://www.schoolforstartups.com/ups-and-tes-atlanta-growth-through-global-trade-seminar-a-success/

The Growth Through Global Trade Seminar in Atlanta was a success yesterday. We were fortunate to have a wonderful group of people from small business owners to exporters, importers,  freight forwarders, logistic companies and many others. The Metro Atlanta Chamber (MAC) was a wonderful host. Thank you to everyone from MAC for your hard work and wonderful facilities. UPS had its team of people there as well. Much thanks for their hard work. Check out their Twitter Page as they were twittering throughout the event.

Jim and Chris explored  the world of global trade through their own businesses as well as others.  They looked at how to find opportunities and partners in other countries as well as resources for entrepreneurs.  The audience also contributed greatly through their own experience.

The next event is in San Jose, CA on August 24 – check it out.

AJC Features The Entrepreneur School

http://www.schoolforstartups.com/ajc-features-the-entrepreneur-school/

First, we’re excited to announce the AJC featured The Entrepreneur School in a recent article.

But, before I get to that here’s a fun story about email marketing leading to a newspaper article. This also illustrates one of the concepts we teach at The Entrepreneur School called the corridor principle.   Basically said, the corridor principal teaches that once an entrepreneur starts a business and the sets down the path of that business the entrepreneur will gain access to new opportunities through “corridors” opened because of the business previously started.

As you may have read, we have done several e-mail campaigns through Constant Contact.   This has already led to many interesting opportunities, including a press release by Constant Contact. More recently, one of our e-mails was picked up by an AJC journalist. This is similar to the corridor principal in that we started down a path of e-mail marketing for the launch of the school and we ended up being featured in a major newspaper publication.  Now this wasn’t our primary goal  for the e-mail campaign; but we are certainly excited to get the e-mail back from Laura Raines.

Beach and Hanks are passionate about teaching entrepreneurship, and they wanted to create an affordable resource for anyone interested in becoming his own boss. For $29 a month, Entrepreneur School members gain access to 70 hours of video training — the equivalent of three or four semesters worth of MBA-level lectures and other resources. – From the AJC Article

Laura writes the educational opportunities column for the AJC.   She was previously connected to Chris Hanks, faculty at The Entrepreneur School and at UGA’s Entrepreneurship Program and was excited to get our e-mail about the site launch. Thus, she contacted us to feature The Entrepreneur School in her column. Within a week, she had an article published.

Interestingly enough, Laura mentions Jim Beach about a corridor principle in the article.

Take a look at the article:   “Jobs: low–risk  entrepreneurship is within almost anyone’s reach”

Here are some quotes from her article:

In quoting Jim and Chris: “Research shows that 72 percent of adults want to start a business, but only about 13 percent ever make that step,” Hanks said. “That’s a huge gap and for reasons that aren’t necessarily true. People think it’s too risky or they’re not that kind of person. If you’ve got the desire and the passion, we can show you how.”

“You don’t have to quit your job and start a $1 million business. You don’t have to swing for the fences and put your family at risk. It’s OK to hit a single,” Beach said. “If you started a business that brought in an extra $1,000 or $2,000 a month, how would that change your life?”

Now is the Time

http://www.schoolforstartups.com/now-is-the-time/

You hear people say it all the time.  If I just had an extra hour in the day, I could do so much.  I could start a business, exercise more, or prepare home-cooked meals.  Just one hour a day.

Well, according to a new survey highlighted in this morning’s Wall Street Journal researching time management as unemployment rises, Americans are not using extra time wisely.  In a survey questioning people who now have more time due to unemployment or fewer working hours, the extra time these people now had did not translate into more productive hours.  Instead, the time was filled with TV watching and sleeping.

At The Entrepreneur School, we teach that ‘Now is the Time.’  Now is the time to start your business.  Now is the time to learn a new skill that will increase your chances for another job.  Now is the time, as in Today.  How many people do you know who talk about the business they wan to start, but never take the first steps?

One of the best things you could do right now is to transfer your Cable TV subscription into a Cable Modem subscription and turn your television set into a second computer monitor.  Then, use the time you would have spent watching “Friends” reruns to start a business on the side or take online classes for a new skill set.  If you are recently unemployed, don’t fall into the temptation of sleeping in.  Keep solid hours and try to use your skill set to make money on the side as you look for full-time employment.  Who knows, you may start making enough money on your side venture that you don’t need to look for a job anymore.

As one of my high school teachers always said, “Time is money, honey.”

Boostrapping Real Estate Development

http://www.schoolforstartups.com/boostrapping-real-estate-development/

I just finished a series of Real Estate Development classes from the Urban Land Institute. The Urban Land Institute offers 2 certificates :  1.  Real Estate Development & 2. Real Estate Development and Finance.

So I’m focusing on Development and Finance.  Two years ago I took 2 of the 4 needed classes in LA and the experience was wonderful.  I flew out with my wife to a classy hotel and spent 10 days learning about one of my passions and spending time with colleagues from all walks and places.   Quick note – 2 years ago I was employed with a boutique developer/finance firm.  They paid the cost of the trip and classes.  Now, I’m self employed and its coming out of my back pocket – needless to say the current trip to DC is a bit different than the previous trip.

Two thoughts have occurred to me as I’ve been in class:

  1. How can one employ the premise of low risk entrepreneurship to Real Estate Development and achieve success.
  2. The difference between continuing education for the entrepreneur versus the employee.

Point 1.

So a central premise to The Entrepreneur School is that of lowering your risk to start a business to such a point that the risk is greater to not start that business.   How does this work for the “highly risky” environment of real estate development?  Real Estate development is capital intensive and extremely risky on the front end of a deal.  What do I mean by risky?  Well, if you had $100,000 to invest in a Real Estate Development project you could eat that up in the first 2 or 3 steps of evaluating a deal.

1st as a developer you have several places from which to start – you can start with a piece of property, an idea for a certain area, money to spend on a development project, or a combination of these.  Much like the entrepreneur a developer has a choice as to how he starts his first project or any project.  Given that a developer can start from many different angles, then the developer can choose to put priority on profitability and the ability to bootstrap the project. It takes intentionality.

Ways to Bootstrap Development:

  • Sell sweat equity
  • Find lower risk niches in the development process
  • Fee Development

Faculty to Appear on CNN Wednesday 12 to 1pm

http://www.schoolforstartups.com/faculty-to-appear-on-cnn-wednesday-12-to-1pm/

Chris Hanks and I will appear on CNN tomorrow between noon and 1 pm.  

CNN decided now is a great time to run the feature as today President Obama is meeting with small business owners as part the Small Business Week Observances  (see link).  They plan on doing some promotional spots for the feature today during their coverage of President Obama’s meeting to drive viewers for tomorrow.

The story is about Chris’ efforts at UGA and his program the Next Top Entrepreneur.  I am a judge commenting on the presented business plans….

GREAT JOB CHRIS!

The Entrepreneur School Programs and Costs

http://www.schoolforstartups.com/the-entrepreneur-school-programs-and-costs/

The Entrepreneur School has several different ways in which a prospective students can enroll. The basic premise is paid access gives you unlimited ability to go through the school’s 13 module curriculum of online video lectures, supporting reading packets and additional videos.  The curriculum’s  logical progression moves you from the beginning stages of entrepreneurship, answering the questions of who can be an entreprneur, why should one be an entrepreneur, etc.. through the business startup steps of ideas and creativity, financing, importing/exporting, marketing, etc..  So you can move in the prescribed order or you can also elect to jump into and out of modules at your discretion.

One caveat, the silver package allows you to purchase unlimited access to one module out of a group of selected modules.  If you are interested in a module not selected let us know and we’ll try to set it up for you.

See the two pictures below for a visual summary of the programs.

One may ask how we arrived at our pricing.  Basically, we wanted to get this material in the hands of as many would-be entrepreneurs as we could.  This stuff changed each of our lives and so we wanted to get it out.  We also want to make money.   We see the following in Entrepreneur Training/Education:

  1. MBA schools with Entrepreneurship Programs or Centers – Very Comprehensive; little success rate in training entrepreneurs; good network; expensive – think $25k – $100k (or more).
  2. Training Conferences  or Seminars – Good introduction to training; not as comprehensive;  don’t know about networking potential; cost range $500 to several thousand dollars;
  3. Government Sponsored or Government Entities – I think we can guess on this one…2 thumbs down from what I’ve heard.
  4. Books – I read tons of books on entrepreneurship and it never pushed me over the edge; they are a great resource when combined with something else but not as a stand-alone resource.
  5. Other Online Training – We found some good material out there but nothing as comprehensive and the prices varied from very cheap or free to overly expensive.  Also, many products were very “salesy” like snake-oil salesman styled pitches with little substance.

Summary – it seemed prices were either very cheap or very expensive while the products were all over the map.  So are goal was to take our low-risk philosophy and create an inclusive and informative product that would create entrepreneurs and to do this at a price that would allow many to enroll in the school. Thus, the $29/month price.  So we have a very strong product at a very affordable price.

We hope you enjoy!