You would love to own and run your own business. Be your own boss. Reap all the fruits of your labor. But “risk” is not your middle name, is it?
There’s good news for you. School for Startups all but removes risk from the equation. This short, practical how-to for starting a business the smart way explains exactly how to lower the risks of entrepreneurship so you can begin turning a profit immediately—without massive debt or overhead.
With hundreds of the best ideas for new businesses and case studies proving the effectiveness of the authors’ approach, School for Startups proves that low-risk entrepreneurship is not just a theory; it can be done—and this book shows how.
Introduction: Building a Business, Building a Life
Chapter 1: Anyone Can Do It
Chapter 2: The Myths of Entrepreneurship
Chapter 3: Where to Find Your Great Idea
Chapter 4: Launch Fast and Profitably
Chapter 5: The Power of International Trade
Chapter 6: And the Internet Too
Chapter 7: Testing Your Idea
Chapter 8: Marketing Your Product
Chapter 9: Growing Past No Employees
Chapter 10: Selling Stuff You Don’t Even Own Yet
Chapter 11: Buying a Business with No Money
Chapter 12: Do Not Discount Franchising
Chapter 13: Knowing What Your Business Is Worth
Chapter 14: When Can I Quit My Day Job?
Chapter 15: Conclusion
Appendix: 40 Ideas to Start Today
Paperback: 208 pages
Publisher: McGraw-Hill; 1 edition (April 22, 2011)