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    School for Startups


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    • About

    Start your own successful business — without all that risk!

    You would love to own and run your own business. Be your own boss. Reap all the fruits of your labor. But “risk” is not your middle name, is it?

    There’s good news for you. School for Startups all but removes risk from the equation. This short, practical how-to for starting a business the smart way explains exactly how to lower the risks of entrepreneurship so you can begin turning a profit immediately—without massive debt or overhead.

    With hundreds of the best ideas for new businesses and case studies proving the effectiveness of the authors’ approach, School for Startups proves that low-risk entrepreneurship is not just a theory; it can be done—and this book shows how.

    Table of Contents

    Introduction: Building a Business, Building a Life
    Chapter 1: Anyone Can Do It
    Chapter 2: The Myths of Entrepreneurship
    Chapter 3: Where to Find Your Great Idea
    Chapter 4: Launch Fast and Profitably
    Chapter 5: The Power of International Trade
    Chapter 6: And the Internet Too
    Chapter 7: Testing Your Idea
    Chapter 8: Marketing Your Product
    Chapter 9: Growing Past No Employees
    Chapter 10: Selling Stuff You Don’t Even Own Yet
    Chapter 11: Buying a Business with No Money
    Chapter 12: Do Not Discount Franchising
    Chapter 13: Knowing What Your Business Is Worth
    Chapter 14: When Can I Quit My Day Job?
    Chapter 15: Conclusion
    Appendix: 40 Ideas to Start Today

    Paperback: 208 pages
    Publisher: McGraw-Hill; 1 edition (April 22, 2011)
    Language: English
    ISBN-10: 0071753931
    ISBN-13: 978-0071753937